Rich Simple HumanThe Success Paradox

Privacy notice: The Success Paradox

Updated 11 November 2026

Who this is from

The Success Paradox is run by Rich Simple Human Ltd, Lindsey Frances's practice (company number 16986986, 68 Rose Square, London SW3 6RS). Lindsey is responsible for what you share here, and you can reach her at lindsey@lindseyfrances.co.uk.

The Foundry built the platform and runs it for her.

What you give us

On the first screen: your first name and email address, and if you choose to, your surname, age range, sex, marital status and professional background.

Your answers to the questions. Some ask how you've been feeling over the past four weeks, including how often difficult emotions get the better of you, and some ask what you know or track about your health. Those answers are about your health, so the law treats them with extra care.

If you choose to add them: readings from your own watch or app (sleep, steps, resting heart rate and HRV), and your height, weight, neck, waist and hip measurements.

What you ask for after your report, such as a conversation with Lindsey, and whether you agree to her emailing you about it.

What happens to it

Your answers stay on your own device until you finish. If you stop part-way, none of them reach us.

From the first screen on, we keep your name, your email address and how far you got. If you tick the box on that screen, Lindsey may email you a reminder if you don't finish. If you don't tick it, she won't.

When you finish, your answers are worked into your report by fixed rules Lindsey has set. No AI reads your answers or writes your report.

If your answers suggest you're going through a hard time, your report includes a few lines from Lindsey and points to places you can get help, and Lindsey is told that your report did this. Nothing else changes because of it.

Your report is kept, and a link to it is emailed to you.

Lindsey's contact list in Zoho gets your name, your email address, what you asked for after your report and whether you agreed to be emailed. It also gets a label for the kind of follow-up that might suit you, worked out from your answers about your work, your wealth and any change you're going through, and from what you ask for after your report. If you stop part-way, it gets a label saying how far you got. Your other answers, your results and your report don't go to Zoho.

Why

To give you your report, and to let Lindsey see who the assessment reaches.

Your answers about how you've been feeling are used only because you agree to it before you start. You can stop at any point, and nothing you haven't finished reaches us.

Lindsey emails you about working together only if you tick the box after your report.

Who sees it

Lindsey sees your report, your answers and anything you added.

The Foundry's support staff can see it too, to help Lindsey and keep the platform working.

It's stored by Supabase in the UK. The platform runs on Vercel, emails go through Resend, and your contact details go to Zoho.

Nobody else sees it, and it isn't sold or shared for advertising.

How long it's kept

Two years from when you take the assessment, then it's deleted. If you become one of Lindsey's clients before then, it's kept with your client record, as the client privacy notice says.

Your choices

You can ask Lindsey for a copy of what you've shared, to correct it, or to delete it, at lindsey@lindseyfrances.co.uk.

You can withdraw your agreement at any time by telling her. Anything kept is then deleted, apart from a note that you asked not to be contacted.

You can complain to the Information Commissioner's Office at ico.org.uk if you're unhappy with how your data is handled.

Not medical advice

The assessment is for reflection. It doesn't diagnose anything, and it hasn't been validated yet. If anything in your report concerns you, talk to your GP.

The assessment is for people aged 18 and over.